Marketing Projects
An expert marketing team for your project
No need to hire or commit long-term: a plug-and-play team with the experience you need, up and running right away.
Book a free consultationMarketing for every need of your business
From a one-off challenge to a full transformation: here are the areas where we can help.
Marketing Strategy
The foundation of it all: understanding who you’re targeting, what makes you different, and where your marketing should go.
- Customer research and key messaging
- Targeting and buyer personas
- Category entry points
- Marketing audit
- Marketing plan
- Stakeholder alignment
Demand Generation
Attracting and qualifying the demand your business needs, combining the right channels for your case.
- Inbound campaigns
- Response and qualification flow
- Paid advertising (SEM, social ads)
- SEO and GEO
- Email marketing
- Account-based marketing (ABM)
- Events and trade shows
Sales Acceleration
Getting marketing and sales moving in alignment, with the processes and tools that drive deals to close.
- Outbound: resources, processes and sequences
- CRM implementation and management
- Marketing and sales alignment
- Marketing automation
- Sales materials and merchandising
- Pipeline analysis and forecasting
Content and Communications
The voice that carries your strategy across every channel, consistently and coherently.
- Content strategy
- Website content architecture
- Blogs, case studies and reports
- Webinars and videos
- Email marketing and newsletters
- Community management and social media
- Public relations and press
Brand
A strong, consistent brand that’s recognized and remembered at every touchpoint.
- Brand strategy and architecture
- Brand and perception audit
- Rebranding strategy
- Brand tracking and reputation
- Creative agency selection
- Employer branding
Marketing Organization and Capabilities
The right team, processes and tools for marketing to run sustainably.
- Team structure design
- Recruiting and hiring
- Training and mentoring
- Agency and vendor selection
- Martech stack
- Processes and workflows
- Marketing budget management
Contact
Put your project in the best hands
Tell me what kind of project you have in mind. We’ll assess it and I’ll tell you the best way to tackle it. And if you’d like, I’ll put together a proposal to get it moving. No obligation on your part.
«With extensive experience and knowledge of the research world, Ignasi has helped us gain a cross-functional view of the industry, decide how to compete in it, and know which services to use, and how, to offer more value to our clients»
Frequently asked questions
Everything you need to know before taking the leap.
How do marketing projects differ from the Fractional CMO service?
The Fractional CMO is an ongoing part of your team, leading marketing as a whole. These services are more specific, one-off interventions in a particular area, with or without that leadership role.
How long does a typical project take?
It depends on the service and the goal: an audit or a marketing plan can be completed in weeks, while demand generation or sales acceleration are usually set up as ongoing processes over several months.
Do you work with existing internal teams, or only externally?
Both. The work can build on your current team (training, processes, alignment) or run more independently when you don’t have internal resources for that function.
Will you personally do all the work?
I’ll coordinate it, and for specialized tasks I’ll draw on your team or on trusted experts across different marketing service areas.
How much does each marketing project cost?
It depends on the resources required. In an initial conversation, I’ll gather your needs and offer you a fixed quote tailored to what you’re looking for.