Part-time Marketing Director
Marketing impact without the hassle
Marketing al Punto is how you get a part-time Marketing Director to accelerate your growth.
Book a free consultationTrusted by
Why Marketing al Punto
All the impact of an experienced CMO, with the flexibility your structure needs.
Senior expertise, made accessible
Get a professional with years of experience leading teams and marketing strategies, without the fixed cost of a full-time CMO.
Short-term impact
No learning curve: we start spotting opportunities and executing from the first weeks, not months after you hire.
Flexibility and scalability
We adjust our dedication to what your business needs at every stage, with no rigid contracts or commitments you can’t scale up or down.
Strategy and execution
We design the strategy and lead its execution, coordinating your team, your agencies and freelancers, or ours.
An outside perspective
A fresh, objective perspective, free from the blind spots of day-to-day routine, to tell you what’s really working.
Take marketing off your plate
Delegate marketing direction to expert hands so you can focus on leading the rest of the company.
How it works
Two ways to work together, depending on what your business needs right now.
Fractional CMO — Ongoing strategy and execution
Marketing direction embedded in your company, month by month. I design the strategy, lead the team, and adjust course based on results and business priorities.
Ideal if:
- You need ongoing marketing direction, not a one-off
- You want a strategy that evolves with real data, not a fixed plan set in stone from day one
- You’re looking for someone who knows your business in depth and leads your team, agencies and freelancers as part of the company
Marketing Projects
A concrete goal, a defined scope and a delivery date. Ideal for one-off needs that don’t require ongoing direction.
Ideal if:
- You have a specific challenge (a launch, a rebrand, a website, a campaign) with a clear start and end
- You prefer a fixed budget and a defined timeline before you start
- You don’t yet need, or can’t commit to, ongoing monthly dedication
Who it’s for
If you recognize yourself in any of these profiles, it’s a good time to talk.
CEOs and Founders
You lead the business and often marketing too, without the time or team to give it the attention it deserves. Gain senior strategic direction without adding a full-time hire to your structure.
Sales Directors
You need marketing to generate real opportunities for your sales team, not just nice-looking content. We align marketing strategy with your sales goals to build a more predictable pipeline.
Marketing Teams
You lead the marketing team but have no one above you to sanity-check decisions with or help you grow. We support you as a senior mentor: validating your strategy and preparing you to take on more responsibility.
Boards / Investors
You need to professionalize marketing at a portfolio company without forcing a permanent hire before it’s time. We bring governance and expert judgment to the management team, with the flexibility this stage demands.
Marketing al Punto by the numbers
+20years of experience
+15clients
+30marketing projects
+15specialized collaborators
Contact
Change how marketing helps grow your business
Tell me about your challenges and what you want to achieve. Together we’ll find the best way to get there.
«Our marketing has allowed us to scale and adapt flexibly to every stage of our growth. Ignasi has led the team effectively and freed us, the partners, to focus on other areas.»
Frequently asked questions
Everything you need to know before taking the leap.
How many hours or days a week do you dedicate to my company?
It adapts to what you need at each stage: from a few hours a week to a more intensive dedication during busier phases. We define it together before starting, and it can be reviewed along the way.
Do you work with companies in my industry or direct competitors?
I don’t work with direct competitors of the same client at the same time. If a conflict of interest arises, it’s discussed openly before accepting the project.
Is there a minimum commitment or mandatory tie-in period?
There are no rigid contracts or forced tie-ins. We work month-to-month or by project, and it can be adjusted or ended depending on how the relationship evolves.
Can I start with a one-off project and later move to an ongoing collaboration (or the other way around)?
Yes. Many clients start with a specific project to test the fit and, if it makes sense, move on to ongoing marketing direction. It can also go the other way if at some point you only need something one-off.
Do you work remotely, on-site, or a mix of both?
It depends on the company and the type of collaboration. A hybrid model is most common, with in-person meetings when they add value and remote work for the rest.
What happens in the first free consultation? Am I committing to anything?
It’s a no-obligation conversation to understand your situation and see if it makes sense to work together. If it’s not a fit, there’s absolutely no problem leaving it there.