Fractional CMO
All the impact of a CMO, for a fraction of the cost
Marketing strategy and execution, month by month, adapted to your business’s reality.
Book a free consultationHow your company changes with a Fractional CMO
More strategy and impact, less work and oversight
What you’ll see
With a Fractional CMO, here’s what you’ll start to see in your company:
- A strategy with clear priorities, not a list of loose tasks
- Greater marketing effectiveness and clear processes for efficiency
- Your team, agencies and freelancers rowing in the same direction
- Effective integration between your marketing and sales teams
- Decisions based on data and results, reviewed month by month
- Marketing that evolves with every stage of your business’s growth
What you won’t see
And with a Fractional CMO, here’s what you’ll stop seeing.
- A full senior professional’s salary every month, plus associated costs
- A long hiring process and the risk of getting the hire wrong
- Meetings on your calendar to discuss tactical marketing details
- Activity reports with no clear link to business results
- Marketing budgets and invoices you can’t accurately assess
- Pressure from the sales team for more marketing support
How to know if you need a Fractional CMO
There are many situations that call for a Fractional CMO. Here are some of the most common.
The founder is acting as an improvised CMO and can’t keep up
You’re preparing a funding round and need to show a solid go-to-market strategy
The company is growing fast and marketing is falling behind
You’re launching a new product line or entering a new market
Your marketing lead has left or is on leave, and you need to keep things moving while you look for a more permanent solution
You have a marketing team without strategic leadership, running uncoordinated activities with no clear impact
You need to resize the structure and justify the return on marketing investment
Competitors are gaining ground in sales or visibility
The founder isn’t sure whether what they’re doing in marketing is working
There’s frustration over the lack of alignment between sales and marketing
You want an objective outside opinion before making important decisions
An investor or the board is demanding that marketing be professionalized
What do the first 60 days with a Fractional CMO look like?
Every project is different, but many start like this.
Strategy
We’ll review your goals, talk to the leadership team, analyze what your customers really want, and identify your strengths and weaknesses against the competition. By the end, we’ll know what we want to achieve through a new marketing strategy.
Audit
We’ll review your plan, your marketing activities and your entire infrastructure, from your website to your CRM. This will help us identify the gaps to close in order to get the results you need.
Roadmap
We’ll list the key initiatives and prioritize them so we can move quickly. First the actions that unlock others and those that can generate the most impact with the least investment.
Execution
Although we’ll start applying quick wins from day one, this is when you’ll start to see a bigger volume of changes that really move the needle.
Contact
Add strategy and leadership to your marketing
Tell me about your situation and we’ll assess how a Fractional CMO could help you lead your marketing and accelerate your business’s growth. No strings attached.
«Aligning Sales and Marketing requires strategic vision and a strong business focus. At Zinklar, I worked alongside Ignasi at the leadership level, where he showed his ability to build effective marketing, focused on results and perfectly coordinated with commercial growth.»
Frequently asked questions
Everything you need to know before taking the leap.
What is a Fractional CMO?
A Fractional CMO is a senior marketing director who works with your company part-time, typically a few days a week or a few hours a month, instead of full-time. A Fractional CMO designs the strategy, leads the team, and makes the decisions an in-house CMO would, but without the cost or commitment of a full-time hire.
How much does a Fractional CMO cost compared to a full-time one?
A Fractional CMO typically costs a fraction of a full-time CMO (salary, social security, bonus, equity), since you only pay for the dedication you need. The price varies depending on the agreed monthly hours or days.
How is a Fractional CMO different from a marketing agency?
An agency executes specific tactics (ads, SEO, content…). A Fractional CMO designs the overall strategy and leads that execution, coordinating agencies, freelancers and the in-house team under a single business vision.
How long does a Fractional CMO engagement usually last?
There’s no fixed minimum. Some companies keep their Fractional CMO on an ongoing basis for years as part of their structure, while others bring one in for several months to get through a specific stage, like a launch or a change in strategy.
What types of companies hire a Fractional CMO?
From growing startups and SMEs that don’t yet need — or can’t afford — a full-time CMO, to larger companies that need to fill a temporary gap or add an outside second opinion to their team.